19.10.11 - THE GRAND NATIONAL
John Smith's Grand National riding high - sales up 27%
Aintree Racecourse, home of the John Smith’s Grand National, today reported that demand to attend the 2012 showcase event in Liverpool next April remains at an all time high, with advance tickets sales up a staggering 27% for John Smith’s Grand National Day.
The 2011 event, which took place from Thursday 7th – Saturday 9th April, witnessed a sell out attendance on Grand National Day and was the first time the event completely sold out in 30 years. Aintree’s famous Ladies’ Day, staged on Friday of the meeting, also sold out prior to the event. The 2011 Grand National achieved a TV viewing audience of 8.8 million viewers in the UK alone, more than the FA Cup Final and achieving a 63% audience share of the available viewing audience.
Since the 2012 event went on-sale in August, many seated enclosures for John Smith’s Grand National day (Saturday 14th April) have sold out, including the newly refurbished and upgraded Pricess Royal Seats and Lounge. Limited reserved seats are still available for Grand National day in the Winner’s Bar and West Tip Seat enclosure. Sales for general admission Tattersalls tickets are up a staggering 76% on Grand National day alone.
Ticket sales for Liverpool Day and Ladies’ Day, the first two days of the festival meeting are up by 6%.
Commenting on a strong start to 2012 sales, Julian Thick, Managing Director, Aintree Racecourse, said:
“We are delighted with ticket sales so far for the 2012 John Smith's Grand National meeting. Seated enclosures always sell quickly due to limited availability, but it is particularly pleasing to have seen a surge in demand for general admission areas (Tattersalls Tickets), which typically don’t sell out until closer to the event.
"In August, we released news of some balanced course modifications, which are now complete. We're gearing up to racing over the Grand National course in December in a race that offers some clues as to possible entries for the 2012 Grand National. I believe today’s sales news is a good indication of the appetite for one of the biggest sporting events in the calendar.”
Since this year’s festival, The John Smith’s Grand National has won the coveted title of Tourism Event of the Year at The Mersey Partnership Tourism Awards.
Aintree’s new season starts on Saturday at Betfred Old Roan Chase Day . Racegoers wishing to attend in 2012 can purchase tickets now online at www.aintree.co.uk or by calling 0844 579 3001. Ticket prices start at £23 on Liverpool Day with Steeplechase Enclosure tickets starting at £20 on Grand National Day. Restaurant dining and private boxes are also available, telephone 0151 522 2911 for further details.
For further information, please contact Emma Owen, Aintree's Marketing and PR